How much does a PPC agency in NYC cost?

Most NYC PPC agencies charge a flat retainer or a percentage of ad spend. CB/I Digital uses a revenue-share commercial model instead, so our fee scales with the profit we generate, aligning our incentives with your growth rather than your media budget.

What is the difference between paid media and performance marketing?

Paid media is the channel: Google Ads, Meta Ads, programmatic, retail media. Performance marketing is the discipline of buying that media against measurable outcomes like ROAS, CPA, and revenue, optimizing daily toward profit rather than vanity clicks or impressions.

What does an NYC paid acquisition agency do?

An NYC paid acquisition agency plans, launches, and manages paid campaigns across search, social, programmatic, and retail media. CB/I Digital handles full-funnel strategy, creative testing, AI-powered bid optimization, cross-channel attribution, and daily active management to scale spend profitably.

How do you measure paid media performance?

We measure paid media on blended ROAS, CPA, and incremental revenue rather than channel-reported metrics alone. Using advanced attribution and cross-channel modeling, we connect every click to the full customer journey and reallocate budget toward the channels driving real profit.

PPC & Paid Media Agency

We turn paid media — Google Ads, Meta Ads, programmatic, and retail media — into a predictable growth engine for DTC and enterprise brands, scaling spend profitably and expanding your customer base.

Talk To An Expert

CB/I Digital - A performance marketing company was honored as one of America's Fastest-Growing Private Company in the Inc. 5000 list.

CB/I Digital was named in the Top 5 for Best Search Campaign from The Digiday Awards - an award that recognizes our outstanding digital marketing services.

CB/I received a Gold Award in the category of Fashion & Style for our growth strategy behind successful paid advertising campaigns for Melinda Maria.

CB/I Digital has been nominated for the Global Agency Awards' Best PPC Campaign award for our effective digital marketing services for Melinda Maria.

See how CB/I Digital helps clients profitably scale their revenue and significantly expand their customer base with Paid Advertising Services! - image 4

Our Approach

Tactical excellence across Google Ads, Meta Ads, and paid social
Optimized beyond cookie-cutter tactics

Real-time performance intelligence
Budgets move where results are

Results-Driven Partnerships
Revenue-share commercial model, not retainer or hourly. When you grow, we grow.

Proprietary AI/ML tools
To predict and scale profit drivers

We don't "set and forget."
Every campaign is actively managed daily to keep compounding growth

Holistic view to business growth
Beyond paid ads, we align to your KPIs, blended ROAS, and revenue goals

What sets CB/I apart

Top-tier credibility
Performance marketing since 2007, award-winning campaigns (Inc 5000, US Search Awards 2024, US Agency Awards 2025), and enterprise-scale account management.

Category expertise
Deep experience with fashion, beauty, lifestyle, and mobile-first startups.

Results-Driven Partnerships
Revenue-share commercial model, not retainer or hourly. When you grow, we grow.

Always evolving
Our team invests 150+ hours annually in advanced training, applying learnings across clients to accelerate results.

CB/I Digital paid media team — PPC management for eCommerce brands

We don't just manage spend — we grow brands

Grew Revenue 3X

for a DTC fashion brand in 3 years

+4X revenue and +8X ROAS

for a lifestyle product brand in just one year

Increased 5X

scale for lifestyle and beauty brands like Chan Luu and Miz Mooz

250% Increase in App Installs

while reducing CPA by 90% for a VC-backed mobile start-up

Case Studies

Chan Luu paid media case study — CB/I Digital Google Ads and Meta

Chan Luu — 47% paid revenue growth after replacing a passive "set-it-and-forget-it" agency. CB/I now manages Google Ads and Meta Ads, along with SEO, with daily optimizations.

Miz Mooz Magento re-platform and paid acquisition case study — CB/I Digital

CB/I Digital helps Miz-Mooz re-platform to Magento 2. Besides, CB/I helps Miz-Mooz grow revenue by acquiring NEW users with Meta prospecting & Smart Shopping.

Melinda Maria paid ads case study — 47% YoY revenue growth, CB/I Digital

By revamping paid ads on Google and Meta, CB/I helped Melinda Maria recover from a sales drop, achieving a 47% YoY revenue increase and 530% transaction growth.

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"Wowza was struggled with an over worked and over analyzed Adwords account. CBI came in restructured our account and the results have been astonishing, our interaction rate and conversions are up while keeping the cost down. I would highly recommend them to any company no matter how advance their digital strategy is."

GEORGE STURGIS

Senior Manager of Demand Generation - Wowza Media Systems

"I urge you start communicating with CB/I Digital immediately when you're ready for fast rapid growth. Mike and CB/I team are going to take you there! We're moving fast and driving growth from both top and bottom of the funnel for Hammitt, thanks a lot Mike and everyone at CB/I!"

TONY DROCKTON

Founder - Hammit

"At this point, why would we work with anyone else? We are happy, very happy."

ANDREW FOX

CEO - Super Jeweler

"I have had the pleasure to work with CBI over the past year for paid advertising for Sleeper, and they are the best I have encountered in the space. As proof, they have been able to drive our paid installs down to $2 CPI on search and social, in a category notoriously competitive and time constrained. I cannot recommend them enough."

NAN WANG

Chief Executive Officer - Sleeper

"CB/I Digital have been executing SEO and paid advertising campaigns for Union Savings Bank, and we are delighted with the results. CB/I team has deep digital expertise, is action-oriented, and very dedicated to deliver great work. We look forward to continuing our digital success with them."

MELISSA R. MACCAULL

VP/Director of Marketing - Union Savings Bank

"Previously Melinda Maria had a basic digital strategy on a six-month decline. CB/I was able to turn the campaigns around within 60 days, enabled us to double our sales. Our ROAS went up to 4:1, and every channel is more profitable. CB/I Digital is a true partner, and they're the reason we're growing like we are."

BRYAN DEMARANVILLE

CEO - Melinda Maria

Frequently Asked Questions

The best PPC agencies pair daily hands-on management with advanced attribution and a profit-first view of performance, not just platform-reported numbers. CB/I Digital has run paid media since 2007 from 85 Broad Street in NYC, scaling DTC and enterprise brands across Google Ads, Meta Ads, programmatic, and retail media.