Z League

Z-League, founded in 2020, is a competitive gaming platform. The platform's unique ranking system ensures fair matches. With tournaments featuring popular games like Warzone and flexible start times, they provides a welcoming environment for gamers to showcase their abilities and win prizes.

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View Z League's images on CB/I Digital Case Study Page of Platform Development Service.

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PAID ADVERTISING

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Z League's partnership with CB/I Digital had been a resounding success. By focusing on Paid Advertising and leveraging the power of Playmaker AI, they had overcome their challenges and positioned themselves for continued growth in the competitive gaming market.

CB/I' Challenges

Despite growing popularity, Z-League struggled to attract new players. With a deep understanding of the competitive gaming landscape, CB/I Digital recognized that Z League needed a more targeted and efficient approach.

CB/I' solution?

A meticulously crafted paid advertising campaign, powered by their proprietary Playmaker AI.

CB/I Digital's strategic approach began with a deep dive into Z League's target audience. By understanding their preferences, behaviors, and online habits, they were able to create highly targeted paid advertising campaigns that resonated with potential players.

These campaigns were strategically placed on platforms where Z League's target audience was most likely to be found, ensuring maximum visibility and engagement. But the real magic happened with Playmaker AI, CB/I Digital's proprietary optimization tool.

Playmaker AI continuously monitored the performance of Z League's campaigns, making real-time adjustments to ensure that ads were reaching the right people at the right time. This intelligent optimization led to a significant improvement in campaign efficiency and effectiveness.

Within just one month, Z League saw a staggering 300% increase in leads, while the cost per lead plummeted by a remarkable 56%.