VNG Corporation is among the biggest Internet companies in Vietnam, owning Zing Me social network with over 8 million users, and has a staff of 1,300. Vuigame.vn is the online flash game site of VNG Corporation.
CB/I did advance SEO, helping Vuigame.vn increase organic search traffic 2600%, from 200,000 visitors/month in 12/2012 to 5,200,000 visitors/month in 7/2013 - before and after the search-optimized site went live.
Vuigame.vn was a brand new site launched in 10/2012, just 3 weeks old when CB/I started reviewing the site.
Competitors like Trochoiviet.vn, Trochoivui.vn, Gamevui.vn and Game.24h.vn have been around for 5-8 years and occupied all the best keywords in the industry.
CB/I Digital ran an in-depth SEO Review on Vuigame.vn to discover the strengths and weaknesses of the site versus its competitors, and created a full-round SEO strategy to compete on a big-scale instead of using small SEO tricks.
CB/I applied advanced SEO on-page optimization that far exceeded the level of competitors. We created an SEO content strategy for the VNG team to add fresh, optimized content and new games daily, that engaged Vuigame users the best. CB/I also leveraged the strong support of VNG-owned sites like Zing Me, Laban.vn to Vuigame.vn, and utilized a wide range of SEO ideas to boost the rankings & traffic for the site.
Results:
In 7 months, Vuigame.vn increased organic traffic from 200,000 visits/month to over 5,000,000 visits/month, a 25x increase, and overcame Trochoiviet.vn, Trochoivui.vn and Gamevui.vn to be the #1 casual game site in Vietnam (Alexa).
Vuigame.vn gets ranking #1-#3 for top keywords like “game vui”, “game bong da”, “game naruto” and tens of thousands of good keywords.
Achieving the top rankings, Vuigame increased organic traffic 25 times in 7 months, from 200k visits/month to over 5 million visits/month, making the site the #1 casual game platform in the country.