The Grand Ho Tram Strip is the biggest 5-star casino and first large-scale integrated luxury resort and entertainment complex in Vietnam. The Grand Ho Tram entrusted CB/I to launch Online Advertising campaigns on Google Adwords and Facebook to promote Ho Tram branding and attract visitors worldwide to take The Grand Opening offer and enjoy the Vegas excitement on Vietnam’s exotic beach.
The biggest issue of the project is that Casino-related ads are forbidden in the country. So we had to deeply research and follow the national regulations to create eligible ads.
With sharp experience cultivated in paid media, we continuously optimized the campaigns and helped the client to acquire many new visitors to the website and gain visibility for the brand at the optimal cost.
Our approach:
-
Use Google Display to reach international audience in a cost-effectively
-
Use Facebook News feed and Right Column ad to reach local audience and build awareness
-
Use strong ad copy writing and campaign management
Results:
-
Meet the campaign expectation and reach a million highly targeted customers in USA, Canada and Australia
-
Increase traffic to promotion content on the client's website
