Saigon Paper

Saigon Paper (SGP) is the biggest paper corporation in Vietnam with an annual revenue in 2015 over $200 million usd. The company manufactures and exports tissue paper and industrial paper to more than 23 countries all over the world. 

However, their corporate website had been outdated and could not support the branding, marketing & international expansion plans of the company. So SGP asked CB/I Digital to build a high-end, modern corporate website and do advanced SEO to target global clients.

SGP wanted to build a modern corporate website and do advanced SEO to increase organic search visitors, and attract global clients and partners. The new website of SGP needed to create the brand impression of a premium paper manufacturer and a leading paper corporation.

As a major corporation, SGP has a very complex product portoflio with both tissue paper and industrial paper. The site needs to reach a wide range of audience, from clients and investors to prospective clients and partners.

CB/I created a professional, impressive web design for SGP that truly reflects the brand image that the corporation would like to communicate. We built a thorough site structure that not only showcases all products but also provides rich content to communicate with various stakeholders. The site is also responsive and delivers a great user experience for mobile visitors.

The site uses CB/I’s proprietary CMS platform that allows website admins to easily edit and update new site content via the back-end login.

CB/I launched the new website with 2 versions of both Vietnamese & English in 11/2015. Within 2 months after launch, the site's organic traffic increased 60% and organic search drove 80% of total client inquiries to SGP.

Many keywords have seen an amazing boost, jumping from out of the top 300 into the top 50, and top 30 in Search Engine Results Page (SERP) month after month and keeps increasing.