Founded in 1999, Ippolita is a high-end brand, has represented artistic and sculptural jewelry design inspired by Italian culture.
At the time beginning collaboration with CB/I Digital in Oct, 2023, with ambitious goals for Q4, the client wanted to scale Revenue from $5M/year to $10M/year and increase organic traffic to the website.
Challenges
Ippolita has premium materials and high Average Order Value (AOV) but a low product inventory. Meanwhile, there are a lot of competitors (retailers) in the market.
On the other hand, PDP pages got better at rank than Category pages. Moreover, non-brand keywords are competitive in the industry.
Solution
Paid Advertising
Applied the proprietary Playmaker AI technology to control costs.
Focus on high AOV products from $700+ to $3k
Restructure campaign for GG/Meta
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Customized the product feed
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Organized the campaign structure by product price range ($1k - $5k) and new arrivals that use Bid strategy on new customers.
SEO
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Focus on PDP pages to optimize to increase traffic with non-brand keywords
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Take advantages of AI to optimize SEO content on PDP group.
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Enrich content on the Collection page to educate users on products & to call to action of purchase.
Result
PPC Highlight
Within 2 months
Rev increased by +67.11%
ROAS from 0.5 to 0.79.
YOY
Google Revenue increased +90%
ROAS increased +53.21% (from 1.98 to 3.03)
SEO Highlight
Impressive ranking with high volume keywords
18k gold hoop earrings #2
large silver hoop earrings #2
luxury earrings #4
silver clip on earrings #2
buying earrings #1
Within 6 months
Top 1 - 3: Up 95%
Top 4 - 10: Up 504%
Top 11 - 20: Up 208%
> Top 20: Up 101%
