Founded in 1999, Ippolita is a high-end brand, has represented artistic and sculptural jewelry design inspired by Italian culture.

At the time beginning collaboration with CB/I Digital in Oct, 2023, with ambitious goals for Q4, the client wanted to scale Revenue from $5M/year to $10M/year and increase organic traffic to the website.

Challenges

Ippolita has premium materials and high Average Order Value (AOV) but a low product inventory. Meanwhile, there are a lot of competitors (retailers) in the market.

On the other hand, PDP pages got better at rank than Category pages. Moreover, non-brand keywords are competitive in the industry.

Solution

Paid Advertising

Applied the proprietary Playmaker AI technology to control costs.

Focus on high AOV products from $700+ to $3k

Restructure campaign for GG/Meta

Customized the product feed
Organized the campaign structure by product price range ($1k - $5k) and new arrivals that use Bid strategy on new customers.

SEO

Focus on PDP pages to optimize to increase traffic with non-brand keywords

Take advantages of AI to optimize SEO content on PDP group.
Enrich content on the Collection page to educate users on products & to call to action of purchase.