Within 2 months, CB/I helped IEH increase their monthly leads 5x and lowered their CPL -45% through superior campaign optimization.
The real magic result of IEH is that CB/I increased monthly REVENUE from the leads 6X, with cost in revenue (CiR) decreasing from 36% down to 5% (or ROAS from 3:1 to 20:1) in 2 months.
CB/I works closely with client sales team to review sales scripts and submit test leads to review full shopping experience to optimize conversion rate from leads to transactions.