1. Background
CB/I Digital brought its expertise in
Platform Development and AI to help GoodHuman, a pioneering marketplace for sustainable brands and enthusiasts - achieve its vision of a sustainable future.
GoodHuman faced challenges in creating a seamless user experience, personalizing content, and managing a vast product array. CB/I Digital addressed these with a Laravel-based web platform, hybrid mobile apps, AI-powered personalization, a curator dashboard, an ingestion engine, and mobile analytics tools.
3. Key Achievements
Elegant Mobile UX Effects: Smooth swiping and browsing for a seamless user experience.
AI-Based Personalization: Tailored content recommendations based on user preferences.
Curator Dashboard: Easy selection and curation of latest news and products.
Ingestion Engine: Automatic updates and refreshes of product information from hundreds of brands.
Mobile Analytics: Comprehensive tracking and insights using MixPanel, Firebase, and Adjust.