BE GROUP

To further enhance user acquisition and retention, BE engaged the expertise of CBI Digital to develop a comprehensive conversion funnel strategy.

Objectives

• Optimize the user journey for both riders and drivers.
• Reduce the cost per rider-first-trip.
• Drive significant growth in Gross Merchandise Value (GMV) and revenue.

Strategy

 

CBI Digital implemented a multi-faceted approach to optimize BE's conversion funnel:

 

1. User Journey Mapping

A detailed analysis of the user journey was conducted to identify key pain points and opportunities for improvement.

2. A/B Testing

Rigorous A/B testing was employed to experiment with different variations of landing pages, onboarding flows, and promotional messages.

3.Personalized Recommendations

Leveraging user data, CB/I Digital developed personalized recommendations to enhance engagement and increase conversions.

4. Retention Strategies

Targeted retention campaigns were implemented to encourage repeat usage and reduce churn.

Achivements

 

BE' significant results within 3 months.

Metric	Improvement
Cost per Rider-First-Trip	91% Reduction
GMV Growth	+250%

 

Conclusion

CBI Digital's comprehensive conversion funnel strategy played a pivotal role in BE's success. By optimizing the user journey, reducing costs, and driving significant growth, BE was able to solidify its position as a leading on-demand platform and attract substantial investment.