BE GROUP

Be provides all needs in one app including booking services for motorbikes, cars, air tickets, passenger cars, fast delivery, etc., along with other great utilities. Be has been used and trusted by 10 million customers.

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To further enhance user acquisition and retention, BE engaged the expertise of CBI Digital to develop a comprehensive conversion funnel strategy.

Objectives

Optimize the user journey for both riders and drivers.
Reduce the cost per rider-first-trip.
Drive significant growth in Gross Merchandise Value (GMV) and revenue.

Strategy

CBI Digital implemented a multi-faceted approach to optimize BE's conversion funnel:

1. User Journey Mapping

A detailed analysis of the user journey was conducted to identify key pain points and opportunities for improvement.

2. A/B Testing

Rigorous A/B testing was employed to experiment with different variations of landing pages, onboarding flows, and promotional messages.

3.Personalized Recommendations

Leveraging user data, CB/I Digital developed personalized recommendations to enhance engagement and increase conversions.

4. Retention Strategies

Targeted retention campaigns were implemented to encourage repeat usage and reduce churn.

Achivements

**BE' significant results within 3 months.**
Metric	Improvement
Cost per Rider-First-Trip	91% Reduction
GMV Growth	+250%

Conclusion

CBI Digital's comprehensive conversion funnel strategy played a pivotal role in BE's success. By optimizing the user journey, reducing costs, and driving significant growth, BE was able to solidify its position as a leading on-demand platform and attract substantial investment.

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