The Beauty Institute

Build premium website & mobile site, and optimize SEO/SEM campaigns to acquire student applications online for premium beauty school chain

BACKSTORY

The Beauty Institute is a top-tier beauty school providing accredited training in cosmetology, skin care and other skills for aspiring professionals. They require a high number of leads weekly to maintain profitability. With four existing locations in Pennsylvania and plans to expand to two new states in the coming year, the Beauty Institute needed a new website and an effective advertising strategy.

SOLUTIONS

  • With a significant amount of leads come from mobile, CB/I’s redesign needed to be both simple and responsive design and allow for consistent use on both mobile and desktop
  • We had to maintain The Beauty Institute’s existing rankings during the change over to the new site
  • CB/I used hyper-targeted PPC campaigns (down to the zip code level) to improve both lead quality and conversions
  • Local SEO was a priority for the campaign, and we were willing to sacrifice rankings in stronger markets to increase rankings in weaker ones
 

RESULTS

CB/I Digital has been doing website development and digital marketing with The Beauty Institute for several years. First, we re-configured the lead tracking for 20+ lead forms to monitor the performance of each form and landing page. 
We wrote codes to automatically send leads from various sources directly to Velocify Lead Management through APIs.
 
CB/I replaced the Dudamobile platform with a premium mobile website that delivers a much better mobile experience for users and the new mobile site is driving a lot of student applications.
 
CB/I sucessfully relaunched the new The Beauty Insitute website using Wordpress multi-site source that allows the academy to easily handle its multiple locations and expansion in the future. We did a deep SEO relaunch so the rebranding process does not hurt organic rankings and traffic.
 
Currently, CB/I is managing and optimizing the SEM campaigns (with Google Adwords and Bing) to drive students for The Beauty Institute, and helped reduce the cost-per-lead remarkably within a month refining the campaigns.
 

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CB/I Digital 401 Park Ave South, 10th floor New York, NY 10016 (646) 688-4899