CB/I Digital has been doing website development and digital marketing with The Beauty Institute for several years. First, we re-configured the lead tracking for 20+ lead forms to monitor the performance of each form and landing page.
We wrote codes to automatically send leads from various sources directly to Velocify Lead Management through APIs.
CB/I replaced the Dudamobile platform with a premium mobile website that delivers a much better mobile experience for users and the new mobile site is driving a lot of student applications.
CB/I sucessfully relaunched the new The Beauty Insitute website using Wordpress multi-site source that allows the academy to easily handle its multiple locations and expansion in the future. We did a deep SEO relaunch so the rebranding process does not hurt organic rankings and traffic.
Currently, CB/I is managing and optimizing the SEM campaigns (with Google Adwords and Bing) to drive students for The Beauty Institute, and helped reduce the cost-per-lead remarkably within a month refining the campaigns.