Fresh is a high-end subsidiary cosmetic brand of the LVMH group, which is the #1 corporation in the world in luxury goods. They are famous for using gentle and natural ingredients in their cosmetics and trusted by millions of customers around the world.
Fresh.com is an e-commerce beauty site and a leading provider of exceptionally high-end cosmetics, famous for it’s gentle and natural skin ingredients. They came to CB/I to improve their visibility with customers and to be more competitive globally.
CB/I restructured and re-optimized the platform for both on-page SEO, incorporating extensive keyword research, deep technical fixes and other advanced techniques.
We created an ambitious content plan, directing Fresh’ writers to create a steady stream of blogs, which we edited and optimized, to cover all popular topics about beauty that users typically search for.
We performed extensive keyword research that was not only used in the creation of content, but also studied and analysed by both the product team and wider marketing team to incorporate the terms in their new campaigns and discern product trends online.
Launched new content sections and concepts to highlight key cosmetic templates that quickly gain high search rankings.