VNG Corporation is among the largest gaming companies in South East Asia, with annual revenue over $260 million and over 40 million gamers. VNG launched the casual game platform Vuigame.vn in an effort to expand its already impressive user base.
VNG Corporation is among the largest gaming companies in South East Asia, with annual revenue over $260 million and over 40 million gamers. VNG launched the casual game platform Vuigame.vn in an effort to expand its already impressive user base.
Vuigame.vn had launched just 3 weeks before CB/I took over SEO. At the time, large competitors like Trochoiviet.vn, Trochoivui.vn, Gamevui.vn and Game.24h.vn had been around for 5-8 years and occupied top rankings for the biggest keywords in the industry.
CB/I did an in-depth SEO audit of the current site structure, and applied a series of technical SEO fixes to strengthen SEO performance. We created a powerful new site architecture that was optimized for the best and biggest keywords in the field.
Once we relaunched the newly optimized site, Vuigame’s organic search traffic skyrocketed 5x in 24 hours, exceeding 30,000 visits per day.
Beyond technical SEO improvements, we created an SEO content strategy for Vuigame.vn, releasing 35 games per week with optimized, supporting content. CB/I also leveraged the strong support of VNG-owned sites like Zing Me, Laban.vn to Vuigame.vn, and utilized a wide range of SEO ideas to boost the rankings & traffic for the site.
With such a well-rounded SEO approach, search traffic of Vuigame kept growing and surpassed 5 million visits/month - a 25X traffic surge - within only 7 months of beginning the work. Vuigame.vn overcame Trochoiviet.vn, Trochoivui.vn and Gamevui.vn to become the #1 casual game site in Vietnam.
Vuigame.vn consistently ranks between #1 and #3 for top keywords like “game vui”, “game bong da”, “game naruto” and tens of thousands of high-traffic keywords.
“We enlisted CB/I/Chi Doanh’s services to improve the SEO for our mini-games portal Vuigame.vn. Since they began on 11/2012, Vuigame.vn’s organic traffic has increased 7 times from 10,000 visits/day to 70,000 visits/day after less than 3 months. We have enjoyed working with CB/I Digital/Chi Doanh as they have been extremely responsible and provided feedback that went beyond their scope of work. I strongly recommend their services due to their dedication to clients and work efficiency.“
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