Established in 1935, Rainbow stands as a prominent fashion retailer, boasting an impressive annual revenue of 1 billion USD and a robust presence with over 1,000 stores across the United States, Puerto Rico, and the US Virgin Islands, complemented by its online storefront, RainbowShops.com. The brand offers an extensive array of apparel for women, juniors, and children, including a diverse range of plus-size options, alongside a variety of shoes and accessories.
Faced with the challenge of reclaiming their top-ranking position after a dip in visibility for the "plus size" keyword group, Rainbow turned to CB/I Digital for expert SEO intervention.
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