Miz-mooz.com (MM) is New York-based premium footwear brands Distribute to Nordstrom, Walmart, DSW, multiple retail locations, 3 E-commerce sites. Miz Mooz also ditributes A.S.98 and Aro shoes.
With the increasing difficulty of wholesale B2B and physical retail, Miz Mooz relies on E-commerce as their main growth strategy, and asked CB/I to manage its SEO, Google and Facebook paid channels.
“CB/I is the long-time partner we trusted to re-platform to Magento 2 Commerce Cloud, with 3 brands, B2B, B2C and an expansion to Europe planned. Their team was able to find solutions for any technical challenges that came up, integrating multiple software solutions, including complex integration with our wholesale ERP, in a timely manner and consistently beating delivery deadlines. In addition, CB/I helped us achieve significant growth in SEO and PPC with their deep performance marketing expertise, providing an end-to-end solution that grew our YoY sales +50%.”
CB/I’s proprietary AI solution, Playmaker, helped Miz Mooz triple paid search revenue, while lowering CPC and CPA, thereby increasing ROAS from 18:1 to 69:1 in 2019.
CB/I leverages Google Smart Shopping to acquire new customers while maintaining profitable ROAS.
While costs doubled, Miz Mooz also doubled its users at a healthy ROAS of 10:1, helping the brand increase Ecommerce revenue +52% in 2019 vs 2018.
Facebook is also a strong prospecting channel to expand new customer base. In 2019, we scaled up Facebook traffic +116% at a CPC of only $0.55, grew revenue +135% YoY, while ROAS stayed at 5:1.
Address 85 Broad Street, 17th floor, New York, NY 10004
Phone +1 929-232-2848
Email info@cbidigital.com
Hours Mon-Fri 9:00am - 6:00pm
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