Melinda Maria is an LA based jewelry brand worn by a host of A-list celebrities and influencers because of their designs, but accessible to everyone because of their affordable cost and excellent customer care policies, including a 2-year quality guarantee.
The company also donates a portion of its profits to select women’s organizations, putting support and empowerment at the center of their brand.
However, after experiencing a significant drop in sales at the beginning of 2021, Melinda Maria came to CB/I for help bringing their growth back on track.
CB/I re-optimized their paid campaign structure, using our deep understanding of how Google and Facebook algorithms work to improve both CPC and CPA, thus adding higher traffic and revenue while maintaining healthy return on ad spend (ROAS).
We collaborated with the Melinda Maria team to refine their ad design process, generating high-performing creatives for paid campaigns. We also selected best-selling SKUs to promote, increasing their visibility to drive sales and acquire new customers.
In 2022, we were able to maintain this momentum, growing the brand 47% YoY under challenging economic conditions.
For Facebook, we created dedicated campaigns with multiple creatives for each best-seller product, then methodically tested to find the strongest combinations. Unsurprisingly, these often included videos of Melinda herself, showcasing unique features, styles, and ideas for different outfits.
We used a similar strategy on Google, creating dedicated campaigns for each product category, which also gave more visibility to previously unsung products, helping us identify new potential best-sellers.
Address 85 Broad Street, 17th floor, New York, NY 10004
Phone +1 929-232-2848
Email info@cbidigital.com
Hours Mon-Fri 9:00am - 6:00pm
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