Lowbrow Customs, founded by Tyler Malinky in 2004, specializes in custom motorcycle parts and accessories for Chopper and Bobber motorcycles.
They recently decided to change their eCommerce platform from Magento to Shopify. However, the complexity involved when migrating sites between two platforms, such as navigating the big difference in URL structure, put their SEO performance at risk.
CB/I detailed all areas of the site that could be negatively impacted by switching platforms and provided the solutions to safeguard them from hurting their SEO.